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Salesforce Marketing Cloud Connect Essentials Sample Questions (Q27-Q32):

NEW QUESTION # 27
Northern Trail Outfitters has configured Reply Mall Management to handle manual unsubscribe requests. However, they have received complaints from customers who are still getting marketing emails despite having sent multiple unsubscribe replies including phrases like "take me off your list" or "opt out".
How could this behavior be corrected'

A. Ensure the two phrases are added to a filtered keyword list
B. Ensure the DNS Record Redirect is correctly configured
C. Ensure the two phrases are added the "Filtered Keywords" data extension
D. Ensure "Common Misspellings" Is selected as one of the Reply Filters

Answer: D

NEW QUESTION # 28
A customer needs to compare the engagement across three creative versions of an email, and then send a follow-up email for those contacts who did NOT engage with any of the test versions.
Which sequence of activities in Journey Builder should accomplish this?

A. Decision Split > Send email > Engagement Split > Send email
B. Engagement Split > Send email > Wait By Duration > Random Split > Send email
C. Random Split > Send email > Join > Decision Split > Wait By Duration > Send email
D. Random Split > Send email > Wait By Duration > Engagement Split > Join > Send email

Answer: D

NEW QUESTION # 29
Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.
What product would help their use case?

A. Report Studio
B. Interaction Studio
C. Web Analytics Connector
D. Datorama

Answer: D

Explanation:
Datorama is a product that enables marketers to connect and unify their data sources, visualize and analyze their data, and optimize their marketing performance. Datorama can help NTO centralize their analytics data from Marketing Cloud, Sales Cloud, and other sources, and provide insights and recommendations to drive return on investment and growth via their marketing sends. Reference: https://www.salesforce.com/products/marketing-cloud/platform/datorama-marketing-intelligence/ https://help.salesforce.com/articleView?id=sf.mc_dtm_datorama.htm&type=5

NEW QUESTION # 30
Northern Trail Outfitters recently upgraded their preference center to allow customers to indicate which products they are interested in and to have the ability to opt up and down in send volume. They would like to configure the Delivery Options in a Journey Builder Email Activity to take these new data points into account.
Which two options could allow them to meet the requirement?
Choose 2 answers

A. Domain Exclusion
B. Suppression List
C. Publication List
D. Auto-Suppression List

Answer: B,C

NEW QUESTION # 31
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
What skill set should the customer team have for this solution to be viable?

A. SSJS
B. HTML
C. AMPscript
D. SQL

Answer: A

NEW QUESTION # 32
......

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